Use Cases & Target Clients
Our tooling is designed to solve common problems teams face when preparing imagery for commerce. Below is a detailed set of use cases and practical guidance for teams that want to integrate our workflow into their operations.
Primary use cases
We categorize the work we do into a handful of repeatable use cases. Each use case has a predictable deliverable: a per-folder metadata file, a mapping JSONL audit log, and an optional packaged ZIP for delivery.
- Catalog normalization — Convert, tag and supply a single metadata file per folder for imports. This includes primary-image detection, dimension normalization, and md5 hashing for dedupe checks.
- Creative operations — Bulk deliver curated datasets to agencies with clear tags, thumbnails for review, and audit logs for provenance. We also provide crosswalk files to map old filenames to normalized keys for easy reconciliation.
- Marketplace onboarding — Help marketplaces onboard seller images with consistent metadata and primary image detection. We frequently provide a schema and a Rails import helper to make onboarding a scripted process rather than a manual one.
- Data syndication — Prepare exportable JSON/CSV for distribution to partners and channels, with clear field definitions and sample exports for validation.
Who benefits and how
Different teams derive different value depending on their workflow and scale:
Merchants
Merchants benefit from reduced manual catalog curation. With canonical metadata, product pages populate reliably and variant handling becomes consistent.
Agencies
Agencies get faster creative cycles by receiving curated datasets with thumbnails, tagged attributes, and linking instructions for final asset handoff.
Marketplaces
Marketplaces reduce seller onboarding time by standardizing the import interface and using the metadata files to validate submissions programmatically.
Operational advice
Teams should think of this pipeline as part of their engineering backlog. Small periodic exports, sample checks, and incremental scans help keep the catalog healthy. We recommend adding a lightweight summary job to compute counts per folder and to surface new items since the last export.